A(LeFRUDE)E A/W 2012 “Nostalgia”

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I cannot recall when last I felt compelled to write about a menswear brand much less about fashion itself.  That was until I came across Japanese outfit A(LeFRUDE)E.  Helmed by the young, boisterous design director Daisuke Sano, the label personifies...

A Promise From Us To You!

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I'm a strong believer that things happen for a reason, sometimes the chips fall your way and at other times they don't. How you adapt and evolve is what sets you apart from the crowd. The site hasn't been updated since February, for which I hold myself...

PEdAL ED SS 2012

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In recent years we’ve been hard pressed to find a brand that truly dictates a story / lifestyle.  For some time now, brands have become stagnant recycling each other’s ideas while losing the story, and process behind their vision. Offering...

Utility Tote by LAYERxlayer

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I've recently been in the market for a new tote bag as my current option might not make it past this weekend. After weeks of hunting and digging I came across the Utility Tote by LAYERxlayer. Not only is this bag constructed out of 24oz waxed canvas...